Summary
John Slater is a seasoned brand and creative leader with 20+ years building global identities and high-impact marketing programs for companies from startups to Meta-era giants. As founding marketing hire at Nexus he scaled a visual system and community growth to multi-million users and six-figure social followings, and he’s led brand transformations at Facebook, Twitter, Mozilla and Airbnb. He combines big-picture brand strategy with pixel-level craft, shipping integrated campaigns, product identities, and launch systems that drive measurable user engagement. Known for building disciplined, happy creative teams and practical processes, he also brings hands-on UI/UX sensibility from a background in copy and product-driven design. Based in Oakland, he maintains a public portfolio (slater.fyi) that surfaces both strategic work and detailed execution.
11 years of coding experience
22 years of employment as a software developer
B.A., History/English, B.A., History/English at Rhodes College