Summary
John Westermeyer is a commercial leader with 25+ years driving sales, marketing and go-to-market strategies across FMCG, services and manufacturing in Africa and Europe. As Director of Key Accounts & Sales Enablement at Eva-Last®, he leads international expansion across 35 countries, integrating product innovation with sales programs to accelerate pipeline and conversion. He combines deep experience in brand and digital transformation from roles at Philips, LIXIL and Stanley Black & Decker with hands-on program and project management to deliver measurable revenue and market-share gains. Known for building high-performance, cross-cultural teams, he pairs strategic planning with practical execution—optimizing channels, training and partner networks. Beyond corporate roles, he invests in community development as a youth hockey club chairperson, reflecting a long-term view of talent development and leadership. His background in both e-commerce initiatives and large-scale rollout projects gives him a rare blend of strategic vision and operational rigor.
9 years of coding experience
8 years of employment as a software developer
Management Development Programme, Management Development Programme at University of the Witwatersrand
University of South Africa
English