Jon Johnsen is a growth and data leader with 10 years of experience building product-led GTM motions and analytics-driven revenue engines, currently heading Growth & Data at Sanity in San Francisco. He progressed internally through roles from Growth Engineer to Head of Growth & Data, blending hands-on experimentation with strategic pipeline creation to drive self-serve revenue and product-led sales. As founder and CPO of Poption, he scaled a student recruitment SaaS to $300k ARR, won 50+ enterprise customers and 50,000 users while raising $350k—experience that informs his operator-first approach to growth. His background in machine learning internships and a technical education (MSc in Industrial Economics & Technology Management with CS studies at The University of Hong Kong) gives him rare fluency across product, data science and GTM. Colleagues describe him as a builder who pairs rigorous experimentation with commercial instincts to turn developer-focused products into scalable revenue streams.
10 years of coding experience
7 years of employment as a software developer
Growth Leadership · Experimentation & Testing · Growth Series, Growth Leadership · Experimentation & Testing · Growth Series at Reforge
Contributions:8 PRs, 9 pushes, 2 branches in 1 day
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