Jonas Alves is a seasoned experimentation and product leader with 13+ years turning A/B testing into a scalable competitive advantage for companies from Booking.com to Adidas and Tinder. As co-founder and former CEO of ABsmartly and now Chief Innovation Officer, he builds platforms and cultures that democratize experimentation so teams can trust data-driven decisions without reinventing the stack. His background spans hands-on front-end engineering and leading 1,000+ simultaneous experiments at Booking.com, giving him rare depth across implementation, measurement, and organizational adoption. Jonas also trains teams globally on experimentation best practices and has co-founded startups in travel and ecommerce, blending entrepreneurial grit with pragmatic product engineering. Based in Lisbon, he pairs a Master’s in Computer Science with a distinct focus on embedding experimentation into product DNA rather than treating tests as isolated tactics.
13 years of coding experience
22 years of employment as a software developer
Booking.com Academy, Booking.com Academy at TSM Business School
High School Computer Science, High School Computer Science at Augusto Cabrita Secondary School
Contributions:13 commits, 14 pushes, 2 tags in 2 years 2 months
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