Jonas Haefele is a founder, coach and educator with 11 years of experience helping organisations and teams integrate AI without losing sight of human needs. Based in London, he leads Slow Works—delivering 1:1 coaching, team workshops and culture-change programmes that reconcile “slow” human biology with the rapid pace of technology. He has a track record designing and delivering AI and digital learning experiences at companies like Decoded and Normally, and now teaches creative agencies and broader audiences as an AI educator. With an MSc in Organizational Psychology and a body-oriented coaching certification, he blends design, pedagogy and somatic practice to drive sustainable adoption rather than quick technical fixes. Jonas’s background in branding, creative coding and innovation gives him a rare mix of aesthetic judgement and product practicality that informs how teams build responsible AI workflows. He often emphasises that most AI failures are organizational, not technical—so his work focuses on reshaping culture as much as systems.
11 years of coding experience
8 years of employment as a software developer
BA, Trend Forecasting, Conceptual Design, Branding, BA, Trend Forecasting, Conceptual Design, Branding at ZHdK Zürcher Hochschule der Künste
Gymnasiale Matura, Mathematisch-Naturwissenschaftlich, Gymnasiale Matura, Mathematisch-Naturwissenschaftlich at Kantonsschule Zürcher Oberland
Master of Science - MS, Organizational psychology, Master of Science - MS, Organizational psychology at Birkbeck, University of London
Accredited Certificate, Body-Oriented Coaching, Level 2 - 100%, Accredited Certificate, Body-Oriented Coaching, Level 2 - 100% at The Somatic School
Contributions:12 releases, 2 reviews, 185 commits in 1 year 5 months
design-systemshdsreactdesign-system
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