Jonas Hörberg

AI Experience Architect at Stena Line

Herrljunga, Västra Götaland County, Sweden
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Summary

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Senior
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Top School
Jonas Hörberg is an AI Experience Architect with 13 years of product-focused tech experience, currently leading agent-driven AI and Copilot initiatives at Stena Line to improve CRM, customer support and digital self-service. He combines a background in UX/UI design, mobile and front-end development with practical team leadership—bridging customer insights and operational data to deliver intelligent, user-friendly tools. His career at Stena spans roles from mobile team lead to senior UX designer, giving him a rare blend of hands-on implementation and strategic product ownership in logistics and freight systems. Jonas’s work often translates complex operational knowledge into conversational and assistive AI experiences that reduce friction for both customers and internal users. Based in rural Västra Götaland, he brings a pragmatic, design-led approach to AI that favors measurable impact over novelty.
code13 years of coding experience
job13 years of employment as a software developer
bookNaturvetenskap, Naturvetenskap at Falkenbergs gymnasieskola
bookBachelor of Science, Datorsystemteknik, Bachelor of Science, Datorsystemteknik at Högskolan i Halmstad
languagesSwedish, English

Programming languages (1)

JavaScript

Github contributions (5)

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tinkerton/gr_natverket

May 2013 - Oct 2013

Contributions:100 commits in 5 months
Contributions:18 pushes, 3 branches, 1 comment in 1 month
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Jonas Hörberg - AI Experience Architect at Stena Line