Summary
Jonas Kelstrup is a Senior Product Designer with 11 years of experience crafting user-focused SaaS products, currently shaping the no-code onboarding platform Userflow. He brings a rare blend of hands-on UI/UX execution and product leadership from roles at Zendesk, Cactus Communications and as Head of Product at Moneyflow, plus years of freelance consulting for startups and scale-ups. Jonas learned design outside the traditional academic route and has turned real-world experiments—including a failed Kickstarter—into practical lessons in product-market fit and resilient iteration. Comfortable leading cross-functional teams, he excels at turning complex, technical domains like knowledge management and accounting into clear, usable experiences. Based in Aarhus, Denmark, he pairs thorough user research and validation with pragmatic feature strategy to move products from idea to measurable adoption.
11 years of coding experience
6 years of employment as a software developer
Graphic Designer, Graphic Design, Graphic Designer, Graphic Design at AARHUS TECH
HHX Aarhus Købmandsskole
Forsvarets grunduddannelse / Værnepligt, Forsvarets grunduddannelse / Værnepligt at Forsvaret, Aalborg Kaserner
Advertising and Graphic Design, Advertising and Graphic Design at Kompetencehuset
Danish, English