Jonathan Cohen is a brand and product marketing leader with 11 years of experience building global brand systems, mass campaigns, and early-stage positioning for consumer and services products from startups to Amazon. As Head of Brand Affinity Marketing at Amazon, he blends cross-functional collaboration with AI-enabled creative workflows to scale storytelling and drive category expansion for launches like Amazon Pharmacy and Amazon One Medical. His background spans agency strategy and luxury brand work—shaping platforms for Louis Vuitton and Sephora—and advising startups on go-to-market and positioning. Unusually for a marketer, he has contributed code to an open-source Python Reddit API wrapper, reflecting hands-on curiosity about engineering and platform integrations. Based in New York, he combines cultural insight, data-informed measurement, and creative systems thinking to accelerate brand growth.
11 years of coding experience
7 years of employment as a software developer
BA Humanities, BA Humanities at University of Chicago
PRAW, an acronym for "Python Reddit API Wrapper", is a python package that allows for simple access to Reddit's API.
Role in this project:
Back-end Developer
Contributions:5 commits, 1 PR, 1 comment in 1 day
Contributions summary:Jonathan contributed to the PRAW library by modifying the `set_settings` function within the `ModConfigMixin` class. Their work focused on incorporating the `hide_ads` field, reflecting changes in the Reddit API. The user made several attempts to address and then revert changes related to this field, indicating a focus on adapting the library to Reddit's API updates and ensuring proper functionality. The user also made formatting changes and removed trailing whitespace.
Contributions:2 releases, 9 PRs, 12 pushes in 2 years 1 month
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Jonathan Cohen - Head Of Brand Affinity Marketing at Amazon