Jonathan Cooper is a senior business operations and product leader with 11+ years of experience scaling digital products and audience-driven content across B2B and B2C markets, including regulated sectors like pharma, healthcare, and finance. He combines product and content strategy with data-driven behavioral insights to drive go-to-market expansions (HCP and DTC) and consumer packaged goods initiatives. Jonathan has led multidisciplinary teams in AI, product development, and market expansion, translating competitive analysis into measurable workflow and revenue improvements. His background spans newsroom-driven digital transformation to executive roles in healthcare marketing firms, giving him a rare blend of editorial rigor and commercial product instincts. Based in New York, he recently moved from VP product to Senior VP of Business Operations at Formedics, signaling a shift toward broader operational leadership. Notably, his career trajectory reflects repeated success turning content and audience strategies into scalable product offerings for regulated industries.
11 years of coding experience
6 years of employment as a software developer
BA Journalism, BA Journalism at Keene State College
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Jonathan Cooper - Senior Vice President, Business Operations