Jonathan Ellis
Lead Performance Analyst at The Scottish Government
City of Edinburgh, Scotland, United Kingdom
Summary
👤
Senior🎓
Top SchoolJonathan Ellis is a Lead Performance Analyst with 11 years’ experience turning web analytics into practical improvements for large public-sector digital services. Based in Edinburgh, he defines analytics standards and leads measurement for flagship Scottish Government products—guiding decommissioning of legacy sites, managing redirects, and advising on search impact for major platform changes. He combines deep technical know-how (GA4, Universal Analytics, GTM, Search Console, Looker Studio) with stakeholder coaching and team leadership, line-managing analysts and delivering training through the Digital Academy. Earlier roles in social, SEO and paid acquisition give him a rare blend of marketing instincts and rigorous data-driven practice, and his AI-with-Psychology background underpins a user-focused approach to performance insight.
11 years of coding experience
2 years of employment as a software developer
Artificial Intelligence with Psychology BSc Hons, Artificial Intelligence, Artificial Intelligence with Psychology BSc Hons, Artificial Intelligence at The University of EdinburghPostgraduate Microcredential (15 UK Credits), Cyber Security, Postgraduate Microcredential (15 UK Credits), Cyber Security at The Open UniversityHawick High School
Stackoverflow
37reputation
372reached
0answers
3questions
Github Skills (16)
google-sheets6
scrapy6
javascript6
bookmarklet6
python6
google-apps-script4
apps-script4
oauth2
google-apps2
google-cloud-platform1
google1
bigquery1
google-cloud1
spanner1
gcp1
Programming languages (3)
Github contributions (5)
jonoellis/achnasheen
Jul 2019 - Aug 2024
Contributions:11 PRs, 33 pushes, 5 branches in 5 years 1 month
jonoellis/jonoellis.github.io
Jun 2018 - Feb 2023
Contributions:198 commits, 3 PRs, 470 pushes in 4 years 8 months
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