Summary
Jonathan Friedman is a founder and product leader with 15+ years building and scaling SaaS and fintech products from idea to exit, most recently co-founding Demostack and earlier founding Navan Expense where he launched a strategic business unit in 12 months. He blends hands-on product and technical execution with board-level strategy, having led growth, marketplace and product strategy roles that drove adoption and multiple successful exits. Comfortable across growth marketing, ML-driven conversion tooling (Reactful) and payments, Jonathan operates at the intersection of product, go-to-market and emerging AI opportunities. Based in Redwood City and Wharton- and RSM-trained in finance, he now consults, invests and builds on the edge of AI while staying active in the post-exit founders community. An unusual strength is his track record of turning vague fintech or demo concepts into repeatable, investor-backed businesses under tight timelines.
15 years of coding experience
17 years of employment as a software developer
MSc Finance & Investments, MSc Finance & Investments at Rotterdam School of Management, Erasmus University
Finance and investments, Finance and investments at The Wharton School
Hebrew, English, Dutch, Spanish