Summary
Jonathan Lyon is a purpose-driven founder and product leader with 10 years of experience building audience-led media, insight and brand businesses across New Zealand, Australia and the UK. As Co-Founder and CPO of PrettyGood he’s launching an AI-informed media planning platform to democratise access to TV, radio and outdoor channels for SMEs while embedding transparent pricing and charitable giving into the business model. He also co-organises TEDxAuckland, pairing commercial partnerships with community storytelling, and runs creative ventures like The Good Caravan and Audience Insight Lab that blend data, NLP and compelling narratives. Previously he led global strategic insight teams at DigitasLBi and OMD, translating social and behavioural data into actionable media strategy. Jonathan’s background uniquely combines deep analytics, product strategy and hands-on startup execution, with a consistent thread of using media and technology to amplify underheard voices.
10 years of coding experience
11 years of employment as a software developer