Jonathan Roehm is a growth and product leader with 11 years of experience focused on product-led acquisition, UX-driven conversion, and go-to-market strategy in the nonprofit and SaaS spaces. Currently Director of Growth at Bonterra, he rose through roles in UX and product marketing enablement to blend customer-centered design with measurable business outcomes like ARR expansion and lower CAC. He has led cross-functional teams to translate market intelligence into resonant positioning and high-performing product experiences informed by rigorous experimentation. Prior to Bonterra he spent nearly a decade building fundraising and crowdfunding platforms that help nonprofits and higher-education institutions raise more with better web experiences. Based in Ellicott City, MD, he combines a creative background and hands-on design practice with strategic influence across product, marketing, and sales. An early internet builder since 1997, he pairs long-form perspective on web trends with modern, data-informed growth tactics.
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