Summary
Jonathan Shen is a serial entrepreneur and brand builder with 11 years of experience launching and scaling consumer-facing businesses from Singapore. As co-founder and current CEO of The Golden Duck, he grew a gourmet snack brand to over 10 million packs sold and international reach. His background spans nightlife and F&B operations, marketing communications, and agency work—roles in which he has led teams of up to 80 and crafted high-impact campaigns for major lifestyle venues and consumer brands. A Forbes Asia 30 Under 30 alumnus in Retail and E‑commerce, Jonathan blends creative brand storytelling with hands-on commercial strategy. He also advises emerging food and hospitality ventures, bringing practical growth playbooks rooted in product, distribution and PR. Notably, his career shows a pattern of turning cultural trends into scalable businesses rather than relying solely on traditional corporate pathways.
11 years of coding experience
8 years of employment as a software developer
Mass Communications Integrated Marketing Communications / Advertising / Digital Media, Mass Communications Integrated Marketing Communications / Advertising / Digital Media at Ngee Ann Polytechnic
GCE O levels 6 credits, GCE O levels 6 credits at Anglo - Chinese - School (Barker Road)
Class of 2017 : Retail and e-commerce, Class of 2017 : Retail and e-commerce at Forbes Asia #30under30