Jonathan Wilbur

Director, Customer Value - Signature Accounts

Middleburg, Florida, United States
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Summary

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Senior
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Top School
Jonathan Wilbur is a seasoned marketing technology executive who has spent 17 years building and scaling global CRM operations, most recently leading Customer Value for Signature Accounts at Adobe after a long tenure driving Fanatics' cross-channel personalization and revenue growth. He architects large-scale martech stacks and customer orchestration—overseeing 20+ billion personalized touches annually to 100M+ customers across 750+ brands—combining enterprise implementations of Adobe Experience Platform and Salesforce Marketing Cloud with a proprietary CDP, "Fantelligence." Known for merging data science, AI/ML, and behavioral signals into real-time personalization, he has consistently delivered double-digit revenue growth and measurable improvements in marketing ROI and customer repeat rates. Jonathan pairs strategic vendor negotiation and governance with hands-on technical savvy—his side work contributing X.509 and OpenSSL enhancements shows deep cryptography and systems-level familiarity uncommon for a marketing leader. He builds and scales global, cross-functional teams and centers of excellence that balance compliance, performance, and experimentation in fast-moving retail environments. Based in Middleburg, Florida, he brings a rare blend of product, engineering, and analytics leadership that drives both customer experience and new revenue streams.
code9 years of coding experience
job17 years of employment as a software developer
bookBachelor's Degree, Information Science/Studies, Bachelor's Degree, Information Science/Studies at Florida State University
languagesEnglish
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Stackoverflow

Stats
1,077reputation
29kreached
1answer
29questions
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Github Skills (15)

c1710
ss10
sslv310
ssl10
c1110
x50910
cryptography10
asn19
xcode6
kubernetes6
der6
rust6
xcrun6
container6
dmd6

Programming languages (28)

CDMakefileGoHTMLTypeScriptRShell

Github contributions (5)

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openssl/openssl

Nov 2017 - May 2025

General purpose TLS and crypto library
Role in this project:
userBack-end Developer
Contributions:82 reviews, 39 PRs, 235 comments in 7 years 7 months
Contributions summary:Jonathan's primary contributions involve expanding the capabilities of the OpenSSL library, a core component for TLS/SSL and cryptographic operations. They added support for several X.509v3 extensions, including those related to attribute certificates and time specification, enhancing the library's functionality and compliance with security standards. Furthermore, they made improvements to the handling of extensions, including the addition of supporting for the the authorityAttributeIdentifier, roleSpecCertIdentifier, delegatedNameConstraints, attributeMappings, allowedAttributeAssignments extensions. These additions suggest a focus on improving the library's support for various aspects of cryptographic protocols and digital certificates. They also fixed a critical definition in X509 extensions.
cryptocryptographyopensslencryptiontls
JonathanWilbur/csprng-d

Mar 2018 - Mar 2021

Cryptographically-secure pseudo-random number generation in D
Contributions:13 commits, 4 PRs, 12 pushes in 3 years 1 month
securecryptographyshamir-secret-sharingcryptographically-securecryptanalysis
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