Jonathon Toon is a Senior Staff Product Designer with 12+ years of hands-on experience leading discovery-driven product design across startups and public companies in New Zealand, Japan, Australia and the US. He combines user research, growth design and cross-functional leadership to launch subscription products, redesign high-impact experiences and map enterprise lead funnels—often translating research into board-level strategy and financial models. Jonathon has built and scaled design functions from hiring and career rubrics to onboarding and mentorship, and has a track record of moving products from beta to paid launch (Stripe integrations) and improving conversion metrics. He mentors founders and product teams, volunteers for startup ecosystems in Aotearoa, and brings a practical creative-generalist mindset that spans visual craft, front-end prototyping and product strategy.
12 years of coding experience
8 years of employment as a software developer
Bachelor Of Design Innovation Media Design Interaction Design Design Theory, Bachelor Of Design Innovation Media Design Interaction Design Design Theory at Victoria University of Wellington
Diploma of Graphics and Multimedia Design Foundation Design Fine Art, Diploma of Graphics and Multimedia Design Foundation Design Fine Art at Nelson Marlborough Institute of Technology (NMIT)
A simple static site / PWA boilerplate using Nunjunks for HTML templating, esbuild for JS transpilation and CSS variables.
Contributions:27 commits, 2 PRs, 25 pushes in 8 months
static-sitegulppostcsspwatemplate
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Jonathon Toon - Senior Staff Product Designer at SoFi