Joni Salminen
Associate Professor
Vaasa, Mainland Finland
Summary
👤
Senior🎓
Top SchoolJoni Salminen is an Associate Professor and researcher based in Vaasa, Finland, with a decade of experience at the intersection of digital marketing, HCI, and AI/ML. He leads the Persona Team and has combined academic roles (associate and adjunct professorships, postdoc) with hands-on industry practice—scaling ecommerce from €100k to over €2M and running digital marketing operations and consultancy. His work spans automatic persona generation, algorithmic impacts on society, and practical applications of machine learning in marketing, informed by collaborations at QCRI and international research output. Joni pairs rigorous publication experience with product-minded experimentation and growth-hacking instincts, making him fluent in both theory and execution. An often-overlooked strength is his longtime habit of turning research prototypes into deployable features and commercial insights for teams and startups.
10 years of coding experience
12 years of employment as a software developer
Visiting Scholar Marketing, Visiting Scholar Marketing at Northern Arizona UniversityDoctor of Economic Sciences Marketing, Doctor of Economic Sciences Marketing at Turku School of Economics at the University of Turku
Finnish, English, French, German, Swedish, Spanish
Github Skills (6)
gmail6
backup4
python4
gmail-api3
medium1
cli1
Programming languages (1)
Github contributions (5)
joolsa/FakeReviews
Mar 2021 - Sep 2021
Contributions:22 commits, 2 pushes in 6 months
joolsa/Persona-Interview-Questions
Jun 2019 - Oct 2020
Contributions:6 pushes, 1 branch in 1 year 3 months
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