Joost De Valk - Board Member at sv AWC Wijchen

Joost De Valk

Board Member at sv AWC Wijchen

Gelderland, Netherlands

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Summary

🤩

Rockstar

🎓

Top School

Joost De Valk is an internet entrepreneur and investor with 14 years of experience building and advising web-native companies, best known for founding Yoast and growing its SEO products to over 12 million active sites. He blends hands-on backend development—contributions to popular open-source WordPress projects like Yoast SEO and Easy Digital Downloads—with strategic roles as partner at Emilia Capital and board member at Patchstack, Atarim and others. Joost focuses on clarity amid complexity, helping founders scale product, marketing and engineering without losing sight of open standards and trust on the web. His background spans product leadership, interim CTO stints and community-facing roles (including hosting the WordPress Podcast), reflecting a rare mix of technical depth, growth mindset and public stewardship. An often overlooked detail: he pairs this commercial success with active work on web trust initiatives such as WordProof, showing a long-term commitment to improving the internet’s infrastructure.

14 years of coding experience

17 years of employment as a software developer

Theology, Theology at Radboud University

International Business an Management, International Business an Management at HAN University of Applied Sciences

VWO VWO, VWO VWO at Stedelijk Gymnasium Nijmegen

Italian, Dutch, English

Stackoverflow

Stats

49reputation

11kreached

0answers

3questions

Github Skills (12)

wordpress10

php10

seo10

ecommerce10

ed2551910

wordpress-plugin9

mysql8

phpdoc7

hex-editor6

foreach6

api-design6

pdo6

Programming languages (16)

CSSBikeshedJinjaRustCXSLTHTMLTypeScript

Github contributions (5)

Yoast/wordpress-seo

Nov 2012 - Jan 2023

Yoast SEO for WordPress

Role in this project:

Back-end Developer

Contributions:2 releases, 18 reviews, 2201 commits in 10 years 3 months

Contributions summary:Joost implemented and modified PHP code within the Yoast SEO for WordPress repository. Their contributions focused on the implementation of features related to the Black Friday 2019 banner, including creating, integrating, and removing components of the banner. They also addressed issues related to the display of the banner, such as ensuring it was not shown on premium pages and removing it on non-dashboard pages.

breadcrumbsschema-orgwordpressphpxml-sitemap

awesomemotive/easy-digital-downloads

Oct 2012 - Jan 2016

Sell digital downloads through WordPress

Role in this project:

Back-end Developer

Contributions:17 commits, 2 PRs, 6 comments in 3 years 3 months

Contributions summary:Joost primarily contributed to the back-end functionality of the Easy Digital Downloads plugin. Their commits involved adding new functions, improving existing code, and addressing specific issues related to payment processing and email templates. The user focused on enhancing the purchase process, refining payment-related queries, and incorporating new features into the email notifications. The user also made various code cleanup changes to improve readability and maintainability.

stripeecommercewordpress-apiwordpressphp

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