Joost Van Hoof
Co-founder at Lumeo
Amsterdam, North Holland, Netherlands
Summary
👤
Senior🎓
Top SchoolJoost Van Hoof is a product-driven founder and director with eight years of experience building customer-focused SaaS for both startups and scale-ups from Amsterdam. He co-founded Lumeo to simplify the financial-advice experience after repeatedly asking “Kan dat niet klantvriendelijker?”, and previously founded and sold Freddy Feedback after taking it from concept to acquisition in 12 weeks. At Secfi and MessageBird he shipped zero-to-one products and led cross-functional teams to deliver end-to-end digital onboarding, portfolio tracking, and self-serve activation flows. His tenure at Google and background in strategic product design (TU Delft) sharpened a relentless focus on user experience and measurable activation. Joost combines hands-on product execution with entrepreneurial speed—comfortable building MVPs solo or scaling products with multi-disciplinary teams. He’s quietly skilled at translating complex finance and onboarding problems into simple, delightful user journeys.
9 years of coding experience
9 years of employment as a software developer
MSc Strategic Product Design, MSc Strategic Product Design at TU Delft | Industrial Design Engineering
Github Skills (88)
trading10
cryptocurrency10
crypto10
laravel10
exchange10
api10
bitcoin10
ethereum10
javascript9
cryptocurrencies9
python9
toggle9
media-library9
php9
eloquent9
Programming languages (8)
Github contributions (5)
joostvanhoof/laravel-mailcoach-docs
May 2020 - Jan 2021
The docs of the laravel-email-campaigns-package
Contributions:5 pushes in 8 months
email-campaignsphpemailcampaignslaravel
joostvanhoof/extended-exercise-windows
Nov 2021 - Nov 2021
A list of startups that have employee-friendly terms for exercising your options past 90 days.
Contributions:1 push, 1 branch in 1 day
windows-desktopwindowswindows-7optionsmaintenance
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