Joost Visser is an international sales and marketing executive with 11 years of senior experience and a track record of leading commercial transformations across Europe, Asia, the Middle East and South America. As founder/owner of BARC Bespoke Architectural Flooring and former VP Sales EMEA at Boleform, he combines product-led innovation with hands-on project and CRM program management to bring strategic market entry and product strategies to life. He has led global SAP CRM rollouts and shifted organizations from product-driven to market-driven approaches, improving customer satisfaction and business contribution. Known for navigating complex cross-cultural sales operations and P&L responsibility, he thrives on assignments requiring strategic change and operational implementation. His background in industrial marketing and competitive strategy from INSEAD and RSM underpins a pragmatic, design-oriented approach to high-end architectural and furniture surface markets.
11 years of coding experience
17 years of employment as a software developer
Advanced Industrial Marketing Strategy, Advanced Industrial Marketing Strategy at INSEAD
Bachelor's degree, Commercial Economics, Bachelor's degree, Commercial Economics at Saxion University of Applied Sciences
Weert
Strategic Account Management, Strategic Account Management at Rotterdam School of Management
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