Summary
Jooyeon Lee is a communications and consulting professional with nine years of experience bridging corporate strategy, media analytics, and product copywriting across tech and public sectors. She has supported Samsung’s semiconductor communications at Edelman, crafted Korean copy and executive speeches for flagship events, and provided data-driven campaign optimization for clients like Apple and Moloco at Nasmedia. Jooyeon played a pivotal role in launching Netflix’s ad service in Korea as part of the exclusive agency team and has hands-on product experience developing an award-winning remote dementia solution, Haruhanjang. As a former director of the social venture VIRUS, she led government collaborations and entrepreneurship programs, demonstrating an ability to translate social impact projects into scalable pilots. Currently advancing her analytics and management expertise at EY while pursuing a master’s in Management Science at Korea University, she combines creative communication skills with quantitative consulting capabilities. Colleagues describe her as a pragmatic storyteller who turns technical product details into compelling narratives for diverse stakeholders.
9 years of coding experience
Tolworth Girls' School & Sixth Form
Master's degree, Management Science, Master's degree, Management Science at 고려대학교
Bachelor's degree, Public Relations and Advertising, Bachelor's degree, Public Relations and Advertising at 숙명여자대학교
Bachelor's degree, Global Service, Bachelor's degree, Global Service at Sookmyung Women's University
Ewha Womans University High School
English, Korean, Spanish