Summary
Jordan Banafsheha is a founder and product-growth specialist with 11 years of experience building growth systems and scalable product experiences for consumer apps, eCommerce, and SaaS. Based in Beverly Hills, she founded icepop, a Shopify Expert marketing agency that drives performance marketing, SEO, CRM, and Shopify growth for brands like Citizen App, Fitplan, and Madhappy. A founding product leader at Verishop and former product manager at Tinder, she has shipped cross-platform web and mobile features, payments systems that increased subscription revenue, and SEO and retention initiatives that materially reduced support costs. She also co-founded Cleo Cards and mentors startups through Fusion LA while guest lecturing at USC’s Marshall School each semester on product, growth, and entrepreneurship. Known for pairing data-driven experimentation with product intuition, she consistently turns bold ideas into measurable business outcomes.
11 years of coding experience
4 years of employment as a software developer
Bachelor's Degree, Computer Science and Business Administration, Bachelor's Degree, Computer Science and Business Administration at University of Southern California
Shalhevet High School