Jordan Miguel is a Senior CRM Specialist with a decade of experience designing and delivering data-driven marketing automation using Salesforce Marketing Cloud, currently leading CRM at Expedia Group. He combines deep technical skills—AMPScript, SSJS, SQL, REST/SOAP APIs, complex Automation Studio builds and platform setup—with practical email and front-end development experience to translate marketing strategy into scalable campaigns. Known for stakeholder management, requirements gathering and team upskilling, he has implemented relational audience architectures and ETL integrations across global brands. Jordan is expanding into Python and data engineering, bringing a developer’s mindset and Git-based workflows to CRM problems, which helps him bridge marketing and engineering teams effectively. An SFMC Email Specialist with hands-on experience in IP warming, preference centers and multi-channel studios, he focuses on measurable impact through testing and reporting.
9 years of coding experience
5 years of employment as a software developer
Bachelor’s Degree, Marketing, Bachelor’s Degree, Marketing at University of Bedfordshire
Contributions:10 pushes, 2 branches in 1 year 6 months
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Jordan Miguel - Senior CRM Specialist at Expedia Group