Jordan Rogers-smith is a Principal Engineer at Meta with 13 years of experience building scalable ad-tech and marketing solutions for large enterprises and global agencies. He combines hands-on backend engineering—contributing to Meta’s widely used PHP Marketing SDK with features like AdTag support, zip-based image uploads, and Dynamic Product Ads—with leadership roles driving technical strategy and delivery across EMEA. As host of Meta’s Business Innovation and Technology podcast, he translates complex engineering and business topics for broad audiences, and he’s founded a bespoke audio-art startup, reflecting a creative approach to technology. Based in the UK and steeped in signal-processing and real-time systems from a Music Technology degree at Edinburgh, he brings an uncommon blend of product-focused engineering, creative entrepreneurship, and large-scale platform expertise.
13 years of coding experience
11 years of employment as a software developer
Music Technology (BMusTech) Signal Processing Instrument Modelling and Real-Time / Algorithmic Composition, Music Technology (BMusTech) Signal Processing Instrument Modelling and Real-Time / Algorithmic Composition at The University of Edinburgh
Contributions summary:Jordan's commits focused on enhancing the PHP SDK for the Meta Marketing API. They added support for AdTag functionality, enabling tagging across campaign structures. Furthermore, the user implemented features for uploading and processing zip files, primarily related to AdImage uploads. Key contributions also include the development of core functionalities for Dynamic Product Ads, including Product Catalogs, Product Feeds, and Product Sets.
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Jordan Rogers-smith - Principal Engineer at The Scouts