Summary
Jordi Rosell is a CTO and online business consultant with over a decade of experience specializing in digital analytics, UX, advertising, and conversion rate optimization. He leads technical innovation and delivery at The Ducks In A Row while advising clients as an independent eCommerce and CRO consultant. Jordi combines hands-on analytics and experimentation expertise with a strong teaching background, having taught CRO, SEM and UX at multiple Spanish institutions since 2012. His career blends product-focused technical leadership with practical classroom coaching, enabling teams to translate data into measurable conversion gains. Based in Aiguafreda, Catalonia, he pairs an engineering foundation from Universitat Politècnica de Catalunya with a rare mix of strategic vision and tactical testing chops.
10 years of coding experience
7 years of employment as a software developer
UPC Universitat Politècnica de Catalunya
Bachillerato, Bachillerato at Costa i Llobera
Spanish, English, Catalan, German