Jorge Lainfiesta
Product Marketing Manager at Rootly
Barcelona, Catalonia, Spain
Summary
👤
Senior🎓
Top SchoolJorge Lainfiesta is a Product Marketing Manager with 11 years of experience blending hands-on engineering and developer-focused GTM strategy from Barcelona. He has driven open source adoption and growth for Backstage at Spotify and Roadie—building funnels, content, courses (2k+ students), and community engagement that earned speaking slots at KubeCon and press mentions. Comfortable shipping front-end code himself, he contributed UI and community microsite improvements to the popular Backstage project, bridging product, developer experience, and marketing. Jorge’s background spans senior engineering roles at PayPal and simplabs to mentoring and teaching, giving him a rare mix of technical credibility and storytelling skill. He pairs formal study in communication and digital leadership with practical experience turning complex platform ideas into digestible programs that drive adoption.
11 years of coding experience
12 years of employment as a software developer
Master in Science Digital Communication Leadership, Master in Science Digital Communication Leadership at Aalborg UniversityMaster in Science Communication and Media Studies, Master in Science Communication and Media Studies at Paris Lodron Universität SalzburgUniversity of California, Los AngelesBachelor in Science Software Engineering, Bachelor in Science Software Engineering at Universidad del Valle de GuatemalaInternational Baccalaureate Bilingual Diploma Computer Science, International Baccalaureate Bilingual Diploma Computer Science at International Baccalaureate
English, Spanish, French
Stackoverflow
1,671reputation
331kreached
0answers
1question
Github Skills (10)
javascript10
front-end-development10
react10
backstage9
user-interface8
interface-design8
ui-design8
html7
css6
java6
Programming languages (6)
Github contributions (5)
backstage/backstage
Jun 2022 - Nov 2022
Backstage is an open framework for building developer portals
Role in this project:
Front-end Developer
Front-end DeveloperContributions:2 reviews, 9 commits, 2 PRs in 4 months
Contributions summary:Jorge primarily contributed to the microsite pages related to the Backstage community. Their work focused on updating and refining the UI components of the community page, including restructuring content and integrating links to relevant community resources like Discord, Twitter, and newsletters. The user made adjustments to the page layout, incorporating updated content and addressing formatting issues. Additionally, they corrected and improved the presentation of partners on the page.
portalsinfrastructureopen-platformdxbackstage
jorgelainfiesta/criticarq-client
Apr 2016 - Jun 2018
CRITICarq is an online magazine about architecture in Guatemala.
Contributions:71 commits, 10 PRs, 13 pushes in 2 years 3 months
magazineguatemalaarchitectureonline-magazine
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