Summary
Jorge López is a seasoned engineering leader and founder with 11 years of experience building early-stage products and scaling teams from concept to production in New York. As Co-Founder of beaubble and former VP/engineering lead at organizations like Refinery29, Bark & Co., and brickly, he blends hands-on development with product-driven leadership across consumer and media-focused platforms. He has a track record of founding marketplaces and experimental apps—such as Bellaga and a charity-focused app from a betaworks residency—demonstrating an appetite for mission-driven, community-oriented products. Known for assembling infrastructure, codebases, and multidisciplinary teams, he thrives at the intersection of user research, analytics, and pragmatic engineering execution.
10 years of coding experience
15 years of employment as a software developer