José Leiva is a seasoned software leader with 12+ years building and scaling engineering teams and data-intensive systems, currently a Senior SDM at Amazon leading Books and previously heading Kindle Marketing Tech in Madrid. He started coding as a child, earned a Computer Science degree from UPM, and advanced from hands-on SDE roles to technical lead, manager, and leader of leaders, hiring and mentoring talent at scale. As a former CTO and founder, he has experience taking products from concept to production—processing millions of events per day—and excels at assembling high-performance teams across startups and large enterprises. A passionate recruiter and Bar Raiser, he’s conducted over a thousand interviews and helped cultivate interviewers and leaders inside Amazon. Colleagues describe him as a patient, growth-focused coach who finds special satisfaction in nurturing promotions and career milestones. Outside work he balances leadership with early-morning runs, meditation at sunrise, Aikido and family-first Fridays on the couch.
12 years of coding experience
17 years of employment as a software developer
Educación general básica, Educación general básica at Colegio Divino Mestro
Master's degree, UX, Master's degree, UX at LA NAVE NODRIZA
MBA, Administración y gestión de empresas, MBA, Administración y gestión de empresas at IE Business School
Engineer, Software and Computer Science, Engineer, Software and Computer Science at Universidad Politécnica de Madrid
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