José Rodríguez is a strategic partner and founder with 13+ years steering digital transformation, corporate strategy and internet-driven business development from Barcelona. He combines a journalist’s investigative curiosity with hands-on experience building marketing, social media and data-analysis practices—founding Smoke & Data to turn Big and Small Data into actionable Smart Data. At Lewis & Carroll he advises clients on change management, innovation and web-native growth while also teaching Social Media and Digital Marketing to professionals. His background spans creating new business units, launching online services and designing go-to-market models across education, retail and telecom sectors. José’s approach favors early, criteria-driven decisions informed by weak signals and cross-sector analysis, turning complex information flows into strategic advantage.
13 years of coding experience
5 years of employment as a software developer
Especialización Digital Transformation, Especialización Digital Transformation at MIT Sloan Executive Education
Intensificación Marketing Digital - Internacionalización, Intensificación Marketing Digital - Internacionalización at ICEX Campus
Ciencias de la Información, Ciencias de la Información at Universitat Autònoma de Barcelona
Marketing y Comunicación en Internet, Marketing y Comunicación en Internet at ESIC Business & Marketing School
UPC Universitat Politècnica de Catalunya
Comunicación audiovisual y Marketing, Comunicación audiovisual y Marketing at Universidad Internacional Menéndez Pelayo
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