Summary
Joseph Farrell is a product leader with two decades of software and product experience who now serves as Chief Product Officer at Alethium Health, simplifying clinical trials through scalable eClinical platforms. He blends Behavior-Driven Development, Jobs-to-be-Done theory, and Lean Startup practices to keep Agile teams focused on the core job customers hire products to do, reducing risk and accelerating validated outcomes. Previously as CPO at BiTE Interactive he helped clients from NASA to Prudential earn nine Apple App Store features by integrating product strategy with organic and programmatic marketing. Known internally as an "internet plumber," he combines hands-on process design with pragmatic execution—able to translate complex trial protocols into user-friendly workflows. Based in Los Angeles, Joseph pairs deep program and project management roots from major automotive and enterprise programs with a teacher’s mindset from his graduate training to mentor teams and clarify requirements. He is especially adept at uncovering the social and emotional jobs behind user behavior, not just functional requirements.
9 years of coding experience
19 years of employment as a software developer
Master’s Degree Teacher Education, Master’s Degree Teacher Education at University of Dayton