Summary
Joseph Keller is a Design Lead based in San Francisco with a decade of experience shaping product and e-commerce experiences across major consumer platforms. He has led cross-functional teams at TikTok, Lyft, and Meta, designing rider and social experiences and driving integration of AI and commerce into large-scale apps. His background ranges from industrial product prototyping to interaction design for Watson healthcare and enterprise collaboration tools, giving him a rare blend of physical-product thinking and digital service design. Known for building design frameworks and mentoring small teams, he focuses on vision-driven concepts that scale globally. An early career foundation in industrial design informs his rigorous prototyping mindset and attention to real-world user behavior.
10 years of coding experience
7 years of employment as a software developer
B.F.A, Industrial Design, B.F.A, Industrial Design at Savannah College of Art and Design