Summary
Joseph Patterson is a strategic Senior Performance Marketing Manager with nine years scaling B2B SaaS and VC-backed tech companies through data-driven full-funnel growth. He excels in performance marketing, SEO, paid media, and marketing automation, and has a proven track record turning top-of-funnel interest into measurable pipeline and ROI. As co-founder of multiple startups, including a blockchain- and AI-enabled e-waste rewards platform and an early-stage marketing automation company, he blends hands-on growth tactics with product and partnership strategy. At Claritas and Geoscape he managed multi-million-dollar budgets, authored 200+ thought leadership pieces, and built enterprise GTM playbooks that drove measurable inbound and pipeline outcomes. Currently leading performance marketing at GreenSpark, he’s applying AI-enabled approaches to optimize outreach in complex industrial verticals. His unusual mix of scientific research training and entrepreneurial marketing gives him a rigorous, experimental approach to scaling demand across technical and legacy industries.
9 years of coding experience
13 years of employment as a software developer
M.S., Physiology & Biophysics, M.S., Physiology & Biophysics at Georgetown University
B.A., Experimental Psychology, B.A., Experimental Psychology at University of Sioux Falls
B.Sc, Psychology, Biology, Medicine, B.Sc, Psychology, Biology, Medicine at University of South Dakota