Josh L is a Strategic Design Lead with 14 years of experience blending human-centred design, research operations, and software delivery to drive organisational change across government, utilities, and startups. He specialises in building capability—centralising research practice, coaching teams, and creating templates and playbooks that make UX and service design repeatable and scalable. His background as a mobile software engineer and iOS developer gives him a rare technical fluency that informs pragmatic prototyping and inclusive design improvements. He has led cross-functional teams to embed research ops, improve work management with tools like Jira and Dovetail, and run organisation-wide guilds and workshops that shift culture. Based in Perth, Josh pairs systems thinking with mixed-methods research to uncover subtle behavioural opportunities and translate them into operational change. Colleagues describe him as a strengths-based coach who surfaces hidden blockers and turns them into actionable capability-building programs.
14 years of coding experience
14 years of employment as a software developer
Bachelor of Science, Bachelor of Science at Curtin University
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