Joshua L is a founder and CEO with over two decades of entrepreneurial leadership and 11 years of focused experience in marketing, branding, and technology development based in Atlanta. He built and leads the XDC family—an integrated marketing, metaverse/NFT, and motorsports portfolio—combining brand strategy with hands-on product and digital experience work. A relentless networker and growth-minded operator, he has repeatedly turned niche ventures into customer-centered businesses, from franchise ownership to consulting in agricultural recycling. Technically, he contributes to open-source projects like EmuELEC, where he implemented gamepad configuration improvements and cloud save syncing, showing a pragmatic systems and integration mindset. His career blends creative marketing intuition with practical engineering chops, and he emphasizes lifelong learning and relationship-driven growth. Expect a founder who pairs big-picture vision with the willingness to dive into scripts and system-level fixes to make things happen.
11 years of coding experience
2 years of employment as a software developer
Master's degree Business, Master's degree Business at Industry
EmuELEC, retro emulation for Amlogic devices. Based on CoreELEC. https://emuelec.org or join us on Discord: https://discord.gg/jQWCFwTn5T
Role in this project:
Back-end Developer
Contributions:18 reviews, 55 commits, 216 PRs in 1 year 3 months
Contributions summary:Joshua primarily worked on enhancing the `EmuELEC` project by modifying and adding functionality related to gamepad configuration and system settings. They implemented changes to the `set_advmame_joy.sh` script, adjusting gamepad button mappings and controller names. Furthermore, the user updated video settings, and added support for cloud saving in the form of implementing a utility for syncing saves between the device and a cloud provider. These contributions suggest a focus on system configuration and functionality.
Contributions:214 pushes, 1 branch, 1 comment in 1 year 11 months
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Joshua L - Founder & CEO at XDC Marketing & Branding