Summary
Joshua Smith is a Freelance Creative Director in Durham, NC with 11 years of professional experience crafting brand identities, campaigns, and multi-channel design systems for both local clients and national organizations. He bridges conceptual art training (MFA in Sculpture) and practical design execution—leading agency rebrands, award-winning ad campaigns, and large-format exhibit work while also building WordPress sites and modifying HTML templates. Known for turning design questions into strategic clarity, he has improved agency offerings by introducing tools like EasyCatalog for InDesign and expanding digital capabilities with Elementor, Adobe XD, and Figma. His work spans print, web, and experiential design, with a track record of driving measurable client growth and production efficiencies. Comfortable as a hands-on designer and project lead, Josh pairs craft-level detail with pragmatic systems thinking to scale creative output. An uncommon strength: he combines fine-art sensibilities with technical fluency in web templates and catalog automation, making him adept at both creative concept and implementation.
11 years of coding experience
Master of Fine Arts (MFA), Sculpture, Master of Fine Arts (MFA), Sculpture at The University of Dallas
Bachelors of Fine Arts, Graphic Design, Bachelors of Fine Arts, Graphic Design at Baylor University