Summary
Joxlyn Tay is an Assistant Marketing Manager based in Singapore with over eight years of practical experience and a decade-long engagement in integrated marketing, specializing in campaign strategy and brand development. She blends a creative background in digital media design with formal training in communications, digital marketing, design thinking, and critical thinking, enabling her to craft campaigns that are both persuasive and analytically grounded. At GB Helios she drives measurable marketing initiatives while drawing on a hands-on approach to content and user experience. Beyond marketing, she tinkers with code and recreates scripts to improve readability, reflecting a curiosity for technical problem-solving that helps bridge marketing and product teams. Known for thoughtful campaign frameworks and a knack for turning complex ideas into clear, consumable stories, she brings both creative flair and structured thinking to growth challenges.
8 years of coding experience
Digital Marketing, Digital Marketing, Digital Marketing, Digital Marketing at Squared Online
Critical Thinking Essentials for Professional Growth, Critical Thinking, Critical Thinking Essentials for Professional Growth, Critical Thinking at Singapore Management University
Diploma in Digital Media Design, Interactive Media, Diploma in Digital Media Design, Interactive Media at Nanyang Polytechnic
Bachelor in Communications, Communications/Marketing, Bachelor in Communications, Communications/Marketing at Singapore University of Social Sciences
English, Chinese