JP Romero is a Head of Product Design & Development with 10+ years creating high-impact visual experiences and product-led brand strategies across food, hospitality, CPG, gaming, and pharma. Based in Madrid with roots in Canada, he combines creative art direction and hands-on UI/UX leadership to drive campaigns, packaging, digital product design, and integrated marketing that scale visibility and engagement. He has a track record of streamlining creative processes, leading A/B testing and asset libraries, and partnering with agencies and stakeholders to win RFPs and long-term positioning. Equally comfortable as a freelance designer and as an in-house leader, JP blends strategic storytelling with technical execution—from wireframes and prototypes to experiential campaigns. An unexpected strength: he pairs consumer-facing design intuition with pragmatic vendor and compliance management, enabling reliable launches across global markets.
10 years of coding experience
12 years of employment as a software developer
Bachelor of Arts (BA), Mass Communication/Media Studies, Bachelor of Arts (BA), Mass Communication/Media Studies at York University
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JP Romero - Head Of Product Design & Development at Freelance