JR Oakes
VP, Strategy
Raleigh, North Carolina, United States
Summary
👤
Senior🎓
Top SchoolJR Oakes is a data-driven digital strategist and VP of Strategy with 11 years of experience specializing in technical SEO and performance-focused growth. He blends hands-on technical expertise—coding in his spare time—with a strategic lens that turns crawlability, CTR, and content insights into scalable business wins. Previously he led technical SEO research and strategy roles at Locomotive and Consultwebs, and co-organizes the Raleigh SEO Meetup while contributing to Search Engine Land. Before tech, JR ran an architectural glass studio, delivering high-profile installations for organizations like SAS and the US Army, which informs his creative approach to problem solving. Based in Raleigh, he balances leadership with a practitioner’s mindset, often diving into data and experiments personally rather than delegating them away. Outside work he’s a bassist, dark-beer enthusiast, and family man who brings curiosity and craft to both code and strategy.
11 years of coding experience
21 years of employment as a software developer
North Carolina State University
Github Skills (144)
transformers10
python10
deep-learning10
gemma10
glm10
seo10
wikipedia10
rendering10
multimodal10
ml10
audio10
neural-network10
transformer10
nlp10
trend10
Programming languages (10)
Github contributions (5)
MLTSEO/MLTS
Jul 2018 - Dec 2019
Machine Learning Toolkit for SEO
Contributions:60 commits, 3 PRs, 57 pushes in 1 year 4 months
machine-learningseo
jroakes/tech-seo-crawler
Nov 2019 - Sep 2022
Build a small, 3 domain internet using Github pages and Wikipedia and construct a crawler to crawl, render, and index.
Contributions:52 commits, 15 pushes in 2 years 11 months
crawlercrawlingrenderingwikipediaseo
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