Summary
Juan Botero is an Integrated Marketing and Creative Technology consultant with 15+ years of experience crafting cohesive brand and digital experiences that bridge strategy, design, marketing, and technology. Based in Florida, he specializes in UX/UI and HubSpot CMS-driven web design, brand systems, motion and interactive creative, and event/experiential environments that align design outcomes with measurable marketing and sales objectives. At Great Minds he led web design and creative technology initiatives, building design systems, improving conversion-focused UX, and introducing AI-assisted workflows to accelerate prototyping and content production. He combines hands-on production—motion graphics, interactive modules, templates—with stakeholder collaboration to translate complex educational and product narratives into clear, engaging customer journeys. A pragmatic creative, Juan has a track record of reducing production time and costs while elevating brand consistency across digital, print, video, and physical spaces. He pairs strategic marketing instincts from agency and in-house roles with a penchant for generative AI to streamline concepting and faster creative delivery.
10 years of coding experience
5 years of employment as a software developer
Certificate in Integrated Communications Integrated Marketing Communications, Certificate in Integrated Communications Integrated Marketing Communications at New York University
Bachelor of Science (B.S.) Integrated Marketing Communications, Bachelor of Science (B.S.) Integrated Marketing Communications at George Mason University
Bachelor's Degree Finances and International Commerce (transferred credits to U.S.), Bachelor's Degree Finances and International Commerce (transferred credits to U.S.) at Universidad Sergio Arboleda
Emilio Valenzuela
Associate of Science (A.S.) Business Administration, Associate of Science (A.S.) Business Administration at Northern Virginia Community College
Saint George School
Spanish