Summary
Juan Martínez is a solutions-focused leader with 12 years of experience building data-driven marketing and martech capabilities across agencies and media groups, currently Head of Solutions at dentsu in Madrid. He combines a technical foundation in telecommunications and business IT with hands-on product and activation experience from roles ranging from SEM specialist and product owner to Managing Partner and Head of Marketing Science. Juan has a track record of scaling paid-search operations across multiple markets, embedding automation and agile delivery, and translating analytics into creative media solutions. Colleagues rely on him to bridge engineering, data science, and commercial teams to turn complex measurement problems into actionable growth levers. Notably, his career blends early web development and scripting for efficiency with later strategic leadership in GroupM/WPP environments, giving him both tactical credibility and boardroom fluency.
12 years of coding experience
3 years of employment as a software developer
MSc Business Information Technology, MSc Business Information Technology at Kingston University
BSc Telecommunications Engineering specializing in Telematics, BSc Telecommunications Engineering specializing in Telematics at Universitat de les Illes Balears
BSc Telecommunications Engineering specializing in Telematics (Dissertation), BSc Telecommunications Engineering specializing in Telematics (Dissertation) at Universidad Politécnica de Madrid
English, Spanish