Summary
Juan Serrano is a Staff Data Scientist with a decade of experience building and operationalizing ML and causal-inference solutions across tech and finance, currently leading data science for Google Messages. He has led growth and marketing science teams at Bolt and Nubank, designing attribution, incrementality, and personalization models that moved experiments into production and optimized large marketing budgets. With a PhD from TUM and a background in social network analysis, bot detection and NLP, he blends rigorous research with pragmatic engineering鈥攈aving accelerated production trace analysis by 100x at BMW and migrated 100M+ documents to Elasticsearch at octimine. Comfortable as both tech lead and manager, he has delivered data strategies for high-stakes environments from political campaigns to global consumer products, often surfacing causal insights that are not obvious from correlational signals.
10 years of coding experience
5 years of employment as a software developer
Bachelor's degree Engineering Physics, Bachelor's degree Engineering Physics at Tecnol贸gico de Monterrey
Doctor of Philosophy - PhD Computer Science, Doctor of Philosophy - PhD Computer Science at Technical University of Munich
German, Spanish, English