Summary
Juanma Roca is a Senior Software Engineer with over a decade of experience designing and shipping high-traffic API systems across AdTech, privacy/security, finance and automation domains. He brings deep practical expertise in Python, Golang and Ruby, having built production bidders, adservers, monitoring platforms and automation tooling at companies like Rubicon, Symantec and Zapier. Known for mentoring and fostering knowledge-sharing, he balances hands-on engineering with on-call reliability and performance troubleshooting. Based in Canada and now at Affirm, he thrives on cross-functional collaboration and continuous improvement of systems and team practices. Outside work he’s a traveler and LOTR enthusiast, a hint at a curiosity-driven approach to complex technical problems.
9 years of coding experience
12 years of employment as a software developer
Toronto Metropolitan University