Summary
Juanpablo L is a UX-focused product designer and front-end developer with 12+ years of experience building user-centered digital products and humanizing technology from Leipzig, Germany. He co-founded and led multiple startups and product teams, bootstrapping SaaS and e-commerce experiences—most notably a viral social analytics platform in LATAM and an online configurator that drove measurable B2B growth through CRO and A/B testing. Comfortable shipping end-to-end, he blends information architecture, interaction design and Vue/CSS implementation to turn research-backed hypotheses into production features. Currently splitting time between co-founding zeltask and shaping UX at PRISMA, he brings both entrepreneurial grit and hands-on execution to complex product problems. An understated strength is his ability to institutionalize measurement—introducing new funnel metrics and live testing platforms that turn qualitative insights into repeatable growth.
12 years of coding experience
13 years of employment as a software developer
Spanish, English