Summary
Juhan Sonin is a design-led product and service director with 11+ years in leadership roles and over two decades of experience blending industrial design, systems thinking, and service delivery. As Creative Director at GoInvo and a long-time MIT lecturer, he leads product strategy, operations, and design teams to ship impactful digital and physical experiences. His background spans government and research labs (MITRE, NCSA) where he built internal design practices and led open design initiatives that pushed organizational boundaries. Juhan pairs hands-on craft (interface and system modeling) with executive training from Harvard Business School, enabling him to translate high-level strategy into tangible products and services. He candidly documents lessons learned—from hard-won management missteps to creative victories—making him a pragmatic, reflective leader who values rigorous design and real-world impact.
11 years of coding experience
7 years of employment as a software developer
Lexington High School
Art and Mechanical Engineering, Art and Mechanical Engineering at University of Illinois Urbana-Champaign
Executive Program AIGA Business Perspectives for Design Leaders, Executive Program AIGA Business Perspectives for Design Leaders at Harvard Business School
English, Estonian