Summary
Julian Varela is a growth-focused SaaS executive with 12 years of experience leading marketing, product, sales and customer success to scale digital businesses across Latin America. As Chief Growth Officer at Bewe Software he drives global expansion of a platform used by tens of thousands of SMBs in 20+ countries, translating AI and product innovation into repeatable growth systems. A founder of two marketing agencies and former CMO, he combines entrepreneurial instincts with data-driven processes to build high-performance teams and operational playbooks. Julian moves fluidly between product development and business development, launching new offerings that bring practical AI capabilities to small businesses. Based in Bogotá, he pairs an economics background with deep digital marketing credentials and a knack for unifying cross-functional teams around a compelling future. Notably, he progressed internally from Marketing Director to CGO, signaling both executional depth and strategic leadership.
12 years of coding experience
4 years of employment as a software developer
Economía, Economía at Universidad EAN
Diplomado Marketing Digital , Diplomado Marketing Digital at marketing digital academy
Diplomatura Marketing Digital, Diplomatura Marketing Digital at Universidad Taller 5
Spanish, English