Summary
Julio Obelleiro is a founder and CEO with 20+ years at the crossroads of software engineering, art & technology, and experiential marketing, leading Wildbytes from Madrid to a multi-city agency known for world-first campaigns. He blends deep technical roots (MFA in New Media Arts, a Master in Video Game Creation and a Computer Science degree) with creative leadership to deliver award-winning, large-scale AR, AI and projection projects for brands like Google, Coca‑Cola and Dior. His work has reached 120+ cities, earned 2B+ impressions and multiple Webby/Clio/Laus/One Show awards, while pioneering patented tech such as a 3D robotic Times Square billboard. A seasoned keynote speaker and educator, Julio has taught at institutions including SAIC and UIC and given graduation and award addresses on innovation and the future of marketing. Notably, he still identifies as a hands-on engineer-geek, driving firsts like the industry’s first fully AI-produced campaign and stadium-scale AR shows.
18 years of coding experience
10 years of employment as a software developer
Bachelor Computer Science, Bachelor Computer Science at Universidad Autónoma de Madrid
Master of Fine Arts (MFA) New Media Arts, Master of Fine Arts (MFA) New Media Arts at University of Illinois Chicago
Master Video Game Creation, Master Video Game Creation at Universitat Pompeu Fabra
English, Spanish