Julissa Roa
Product & Visual Designer Brand Curator
Dominican Republic
Summary
👤
Senior🎓
Top SchoolJulissa Roa is a Product and Visual Designer and brand curator with 11 years of experience creating cohesive design systems and customer-facing experiences across digital and print. Based in the Dominican Republic, she blends UX thinking with operational design, having driven a 423% increase in reservations and $609K+ net income through brand and usability improvements at ileverde Residences. She has led UX work at Bupa Global LATAM, improving engagement and retention through data-driven testing and AI-accelerated workflows. As an independent designer she implements automation (Figma AI, Airtable, Zapier) to streamline content production and speed iteration for product teams. Trained in web design, interactive media, fashion styling and business, Julissa bridges creative craft and commercial thinking to translate insights into tangible brand systems. She’s equally comfortable sketching brand identities as prototyping interfaces that scale across channels.
11 years of coding experience
Bachelor of Art (Hons) in Fashion Styling, Apparel Design / Graphic Design / Photography, Bachelor of Art (Hons) in Fashion Styling, Apparel Design / Graphic Design / Photography at Istituto MarangoniBachelor of Business Administration (BBA), Business Administration and Management, General, Bachelor of Business Administration (BBA), Business Administration and Management, General at Universidad IberoamericanaBachelor of Fine Arts in Web Design & Interactive Media, Web Design & Interactive Media, Bachelor of Fine Arts in Web Design & Interactive Media, Web Design & Interactive Media at Miami International University of Art & Design
Portuguese, Spanish, English, Italian, FrenchProgramming languages (1)
Github contributions (5)
carlou5/CuratedYoga
Feb 2015 - Feb 2015
Contributions:32 commits, 32 pushes in 1 day
JulsR/julsr.github.io
Jan 2015 - May 2015
Contributions:311 commits, 311 pushes, 1 branch in 4 months
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