Summary
Juls Ceballos is a product-focused technology leader and entrepreneur with 11 years of experience building and monetizing software products across Fintech, Insurance, E-commerce, Hospitality, and Food industries. As VP of Products at Instrumental Group and co-founder of startups like Eato and Appeks Group, he blends hands-on product management with business strategy to launch new revenue lines and improve UX metrics—driving a reported 60% uplift at Eato. Based in Mérida, Mexico, he pairs a Computer Systems Engineering background with ThePowerMBA executive training to bridge technical delivery, go-to-market planning, and vendor/quality decisions. He also cultivates public-facing leadership through a podcast aimed at personal development, signaling a commitment to team growth and intentional entrepreneurship.
11 years of coding experience
Computer Systems Engineer, Computer Systems Engineer at Instituto Tecnológico de Mérida
Programa ThePowerMBA Future Leaders, Programa ThePowerMBA Future Leaders at ThePowerMBA
Spanish, English