Summary
Junghoon Choi is a senior content programming leader with 12 years of experience building and monetizing VOD ecosystems across Korea’s largest IPTV and mobile platforms. He has driven deployment and promotion of over 50,000 titles, led large acquisition teams, and negotiated 100+ studio deals while using data (Excel, SQL, Tableau) to optimize pricing, holdbacks, and content bundles that lifted SVOD revenue and engagement. At SIDUS and earlier distributors he combined strategic planning, production oversight, and international dealmaking to launch theatrical and VOD projects and manage multi-million dollar investments. Known for converting analytics into product features, he launched subscription packages and a gamified “Challenge Rewards with Stamps” tool that boosted short-term revenue during the pandemic. Comfortable collaborating with studios like Disney and WB and cross-functional partners from legal to marketing, he blends deep film industry networks with corporate strategy chops. Currently based in Seoul, he’s also expanding his business analytics credentials through an MBA at Hult, signaling a data-driven approach to future content innovation.
12 years of coding experience
Master of Business Administration - MBA & Business Analytics, Master of Business Administration - MBA & Business Analytics at Hult International Business School
학사(Bachelor), 국제경영학(International Business), 학사(Bachelor), 국제경영학(International Business) at 국민대학교 / Kookmin University