Summary
Junjie Liu is a Senior Digital Product Manager with a decade of experience building customer-centric fintech products across APAC, currently leading digital product efforts at HSBC. He has a proven track record launching complex, compliant offerings—such as Bitcoin-based ETF trading in HK and SG—and driving measurable results like a 62% uplift in online trading adoption and 119% revenue growth at LGT. Junjie combines product strategy, agile delivery, and data-driven decisioning with hands-on execution across UX, engineering, legal, and compliance, having designed a digital onboarding flow that achieved +72 NPS. Comfortable translating regulatory complexity into intuitive user journeys, he also leverages AI tools to accelerate product decisions and optimize lifecycle management. Based in Hong Kong, he pairs analytical rigor from IT and business degrees with a practical bias for shipping scalable digital experiences.
10 years of coding experience
1 year of employment as a software developer
Product Management, Product Management at General Assembly
The University of Melbourne
Master’s Degree, Information Technology, 3.2/4.0 GPA, Master’s Degree, Information Technology, 3.2/4.0 GPA at RMIT University
English, Chinese